Actinic search engine optimisation manchester leeds london

Actinic Search Engine Optimisation

We fully understand that it takes more than a great looking website to create a successful online business.

If your website can't be found in search engines, then you will not get website traffic or orders.

We specialise in creating Search Engine friendly websites for our clients. Many of our clients are in the top results for their keywords on Google & Yahoo.

See below for actual actinic search engine optimisation results.

How does our Actinic Search Engine Optimisation work ?

A quick lesson in Actinic Search Engine Optimisation

What is a keyword
First of all, people searching the web for your products or services will usually use a major search engine (Google or Yahoo) to search for certain keywords. For example if you needed a bicycle repair shop and you lived in Manchester, you would most likely search for the keyword phrase 'Bicycle Repair Manchester'. You would then be presented with a list of 1000's of websites that Google considers would have the content you require.

Usually it's only the results on the first page that will get clicked on. If your website is in those top results, the potential customer will click your link, and visit your website - if they like what they see, they may buy online, or contact you. This is known as a conversion. (you have converted the 'web surfer' into a customer).

Keyword Research for Actinic Search Engine Optimisation
We start by undertaking keyword research for your business. You can usually help brainstorm some initial keywords (Bike repair, bicycle repair, cycle repair, fix a bike etc). We can then take this initial list of keywords, and research more real-world results. We can then find out how many people searched for these keywords last month. We can find even more related keywords, and compare these keywords to see how competitive they are. The result is that we create a list of specific related keyword phrases and niche keywords that are actually being searched for each day.

Finding Niche Keywords
It's often more benficial to look for niche keyword. In this case we would try to concentrate on keywords such as: 'bicycle repair manchester' 'bicycle repair salford' etc. This would provide you with quality website traffic - that is likely to convert into

We can then use this real-world keyword list to start search engine optimisation of your actinic website.

Content is King for Actinic Search Engine Optimisation
Search Engines such as Google & yahoo love informative quality content. By writing good content on your website, you are helping to show search engines that yor website is a good source of information for that particular keyword phrase. We would use the keyword list created from our initial keyword research, and then start to optimise each page for 2 - 3 keyword phrases. This keyword specific content will then become indexed by major search engines, and will result in your website pages being found on Google & Yahoo.

A good technique is to provide help & advice - for example, if you provided plenty information on how to repair a bicycle - this is considered good quality informative content.

Search Engine Conversion Rates for Actinic Websites
The amount of people who visit your website, compared to those who actually take some form of action (like buying a product from your actinic website). Figures are usually less than 5% - so if 100 people visit your website, on average, less than 5 people will make a purchase. (note: these figures can vary - depending on what you sell).

Improving Conversion Rates for Search Engines
You can improve the odds of someone taking action on your website by using Niche Keywords - instead of trying to get your website on page 1 for 'bicycle repair' , it would be more beneficial to try and promote the keyword phrase 'bicycle repair manchester'. Although 'bicycle repair' would bring you more traffic - it is likely to be more competitive (you would be competing against websites from all over the UK).

Secondly, even after all your hard work - and if your website sits on the first page for 'bicycle repair' - and you are receiving 1000's of visitors each day - most of these visitors will be from all over the UK - and not close enough for your services - resulting in a lower conversion rate.

How do I get my Actinic website in the top results of Search Engines like Google & Yahoo

These factors will help improve the chances of your website being found in top results on search engines:

a) Search Engine Friendly Web Pages (Actinic creates very search engine friendly - static html pages)
b) Quality Content (using keyword research)
c) Content is updated regularly
d) Link Building - this is quality not quantity - you want a handful of 'quality websites' to link to your website.
Use Google toolbar to determine the Page Rank (quality) of a website. Google Page Rank of more than 2 will help you.

Be patient - It can take search engines several months to index your website. If you need instant results - then you may consider a paid search campaign - such as Google Adwords (we can help set up your campaigns).

There are a number of other actinic search engine optimisation techniques. At ADX Media - we have over 10 years experience of creating search engine frienldy actinic websites - so we can undertake all of this work on your behalf.

We also use Analytics software to track the visitors to your website. This way we can compare before & afters - to actually show your improved website traffic.