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Internet Marketing Consultant
Services
How can you get more visitors to your website?
What can you do to stimulate traffic?
ADX Media uses a wide range of strategies in their
internet marketing consultant services and have
summarized some of the most important techniques
below:
Using Google Adwords to drive
targeted traffic to your website can be a very
cost effective way of generating instant business.
Search Engine Strategies
The most important strategy is to rank high for
your preferred words on the main search engines
in "organic" or "natural"
searches (as opposed to paid ads) by preparing
your webpages for optimal indexing.
1. Write a page title. Each web
page should have a 5 to 8 word descriptive title.
This page title will appear hyperlinked on the
search engines when your page is found. Make it
interesting enough to entice searchers to click
on it. Plan to use some descriptive keywords along
with your business name on your home page. The
words people are most likely to search on should
appear first in the title (called "keyword
prominence"). Remember, this title is nearly
your entire identity on the search engines. The
more people see that interests them in the blue
highlighted portion of the search engine, the
more likely they are to click on the link. Our
Internet Marketing Consultant Services can assist
you in writing an effective page title.
2. Write a description META tag. Some
search engines include this description below
your hyperlinked title. The description should
be a sentence or two describing the content of
the webpage, using the main keywords and keyphrases
on this page. Your maximum number of characters
should be about 255; just be aware that only the
first 60 or so are visible on Google, though more
may be indexed.
3. Include your keywords in Header Tags.
Search engines consider words that appear in the
page headline and sub heads to be important to
the page, so make sure your desired keywords and
phrases appear in one or two header tags.
4. Make sure your keywords are in the
first paragraph of your body text. Search
engines expect that your first paragraph will
contain the important keywords for the document
-- where most people write an introduction to
the content of the page. ADX's Internet Marketing
Consultant Services will show you how to incorporate
your keywords.
5. Use keywords in hyperlinks.
Search engines are looking for clues to the focus
of your page. When they see words hyperlinked
in your body text, they consider these potentially
important so hyperlink your important keywords.
6. Make your navigation system search
engine friendly. Frames, JavaScript and
Flash navigation menues can cause serious problems
with search engines as the search engines do not
read them.
Supplement them with regular HTML links at the
bottom of the page, ensuring that a chain of hyperlinks
exists that take a search engine spider from your
home page to every page in your site. Our Internet
Marketing Consultant Services can help you build
a site map with links to all your pages which
can help too.
7. Develop several pages focused on particular
keywords. SEO specialists don't recommend
using external doorway or gateway pages any more,
since nearly duplicate webpages might get you
penalized. Rather, develop several webpages on
your site, each of which is focused on a different
keyword or keyphrase. For example, instead of
listing all your services on a single webpage,
try developing a separate webpage for each. These
pages will rank higher for their keywords since
they contain targeted rather than general content.
8. Submit your webpage URL to search engines.
ADX's Internet Marketing Consultant Services
can submit, or help you submit, your page to the
important Web search engines that robotically
index the Web.
9. Search Engine Positioning. Check
your current ranking and compare your website
against your top keyword competitors.
Internet Marketing Consultant Services
- Linking Strategies
Links to your site from other sites bring additional
traffic. But since Google and other major search
engines consider the number of incoming links
to your website ("page rank") as an
important factor in ranking, more links will help
you rank higher in the search engines, too. Links
from popular information hubs will help your site
rank higher than those from low traffic sites.
1. Submit your site to key directories.
A link from a directory will help your
page ranking and get you traffic. Our Internet
Marketing Consultant Services can
assist you in this submission.
2. Submit your site to
industry sites and specialized directories. Be
sure to register with directories focused on particular
industries that relate to you. If you belong to
various trade associations that feature member
sites, request a link from them. Even if you have
to pay something for a link, it may bring you
the kind of targeted traffic from an info hub
that you need.
3. Request reciprocal links. Find
complimentary websites and request a reciprocal
link to your site. ADX's Internet Marketing Consultant
Services can help you develop an additional web
page where you can place links to other sites.
4. Write articles for others to use in
their newsletters. You can dramatically
increase your visibility when you write articles
in your area of expertise and distribute them
to editors as free content for their e-mail newsletters
or their websites.
5. Issue news releases. Find
newsworthy events (such as launching a new service
or ecommerce site) and send news releases to print
and Web periodicals in your industry.
6. Start a business blog. Begin
a business blog on your website. If you offer
excellent content and regular industry comment,
people are likely to link to it, increasing your
site's page rank. Our Internet Marketing Consultant
Services can show you how to build a business
blog.
Internet Marketing Consultant Services
- Traditional Strategies
A mixed media approach can be very effective.
1. Include your URL on company stationary,
cards, and literature. This is a no-brainer
that is sometimes overlooked. Make sure that all
reprints of cards, stationary, brochures, and
literature contain your company's URL.
2. Promote using traditional media. Be
sure to include your URL in any display or classified
ads you purchase in trade journals, newspapers,
yellow pages, etc.
3. Develop a free service. Offering
some sort of free service or resource (e.g. if
you are a hair dresser, offer a free analysis
of what hairstyle will look best with your face
shape, etc.) results in increased traffice to
your web site. Make sure that your free service
is closely related to what you are selling so
the visitors you attract will be good prospects
for your business. Let ADX's Internet Marketing
Consultant Services give you some ideas.
Internet Marketing Consultant Services
- E-Mail Strategies
Email is an effective way to bring people to your
website but don't send bulk unsolicited emails.
1. Install a signature in your email program.
Designate a signature to appear at the
end of each message you send. Limit it to 6 to
8 lines: Company name, address, phone number,
URL, e-mail address, and maybe a one-phrase description
of your unique business offering. This allows
potential customers to be able to get in touch
with you.
2. Publish and email newsletter. Although
it takes take time, publishing a monthly e-mail
newsletter is one of the very best ways to keep
in touch with your prospects, generate trust,
develop brand awareness, and build future business.
It also helps you collect e-mail addresses from
those who visit your site but aren't yet ready
to make a purchase. Our Internet Marketing Consultant
Services can design a newsletter layout for you
to just insert the text.
3. Send offers/coupons to your visitors
and customers. Your own list of customers
and site visitors who have given you permission
to contact them will be your most productive list.
Send offers, coupon specials, product updates,
etc.
Internet Marketing Consultant Services
- Paid Ad Strategies
If you want to grow your business more rapidly,
there comes a point when you need to pay for increased
traffic. The most commonly used paid advertising
strategy normally used by ADX's internet marketing
consultant services is pay per click (PPC). Some
methods (including PPC) of paid advertising are:
1. Buy a text ad in an e-mail newsletter.
Some of the best buys are small text
ads in e-mail newsletters targeted at audiences
likely to be interested in your products or services.
Many small publishers aren't sophisticated about
advertising and offer attractive rates. Our Internet
Marketing Consultant Services can help you filter
out and choose the best publishers.
2. Begin an affiliate program. Basically,
a retailer's affiliate program pays a commission
to other sites whose links to the retailer result
in an actual sale. The goal is to build a network
of affiliates who have a financial stake in promoting
your site.
3. Purchase pay per click (PPC) ads. The
top ads appear as featured links to the right
of natural search engine results for your keywords.
Your ranking is determined by how much you've
bid for a particular search word compared to other
businesses. This can be a cost-effective way to
get targeted traffic, since you only pay when
someone actually clicks on the link. ADX's Internet
Marketing Consultant Services can help you manage
your pay per click ads.
4. List your products with shopping comparison
bots and auction sites. Shopping bots
compare your products and prices to potential
customers. This helps your product's page ranking.
Some bots are free but others expect a commission
on the sale and sometimes a listing fee, especially
sales systems that host the merchant.
Internet Marketing Consultant Services
- Other Strategies
1. Promote your site in online forums
and blogs. The Internet offers thousands
of very targeted e-mail based discussion lists,
online forums, blogs, and Usenet news groups made
up of people with very specialized interests.
Find groups where a serious dialog is taking place.
2. Ask visitors to bookmark your site.
ADX's Internet Marketing Consultant Services
can give you ways to ask.
3. Exchange ads with complimentary businesses.
Consider exchanging e-mail newsletter
ads with complimentary businesses to reach new
audiences.
4. Broadcast a constest. If you
publicize a contest or drawing available on your
site, you'll generate more traffic than normal.
These are just some of the examples of ways that
ADX Media's Internet Marketing Consultant Services
assist you in increasing traffic to your website.
Please contact
us for more information about how ADX Internet
Marketing Consultant Services can help your business
today.
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